Our primary project in the year 2017 - "SMS for Salesforce" is now available on AppExchange.
"If the way of communication is cheap and simple, the accomplishment of work becomes much easy and comfortable."
If we relate this statement with CRM, sending SMS is one of the easiest ways for companies to broadcast similar type of message to a large group of recipients, for example, a warm Christmas greetings. If we Compare this facility of sending SMS with a mass email, then it shows that sending SMS will avoid spamming of messages and also prevent it from going to Junk Box on the recipient's side. Hence the probability of sending SMS to the target group of people is higher in comparison to an email.